OUR POINT OF VIEW

COVID-19 made us healthier. Will cough & cold medicine brands see drop in sales this year?

If there is a silver lining in the COVID-19 outbreak, it could be the marked decrease in incidences of cold and flu across the World....

Need help to burn your business to the ground?

The Phoenix Encounter Method by V. “Paddy” Padmanabhan, from INSEAD professors Ian C. Woodward, Sameer Hasija, and best-selling author...

Imagine if you could plant lemons and pomelos in a single tree….

Gardening has become an activity for many people during the COVID-19 lockdowns. Whether it be for reasons of food security, or simply...

On the need for Naïve Experts

To ensure diversity of thinking as well as foster strategic alignment, most teams tap into different talent from across the organization...

How the no-touch trend is making us rethink the retail experience

“U can’t touch this!” MC Hammer, April 1990 It is said that the average smartphone user checks his phone 224 times a day. That’s a lot of...

How to create a successful brand campaign from the Outside-In

What do Fleetwood Mac, Tik Tok and Ocean Spray have in common? They each effectively tapped into user-generated content to run a...