IT'S TIME FOR CONTROLLED DISRUPTION™
WHAT WE DO
FROM BRANDING TO INNOVATION, STRATEGY TO WARGAMES AND MORE.
For over 8 years, we’ve helped companies and brands whose ambition far outstrips their conventional resources to find new ways to unlock growth by using Controlled Disruption™.
Our services range from Positioning (or Branding) and Innovation, to Brand Strategy, Marketing Capability, Consumer Insights, Consumer Inspired Solutions, Stress-Testing those solutions and even implementation of some Creative collaterals.
We’ve done work for blue chip MNCs as well as the local champions and challengers.
In our unique toolbox, we have things like custom designed creative Crowdsourcing, allowing you to tap into the outside-in thinking of creative consumers from all over the world, especially underserved geographies like South East Asia, as well Challenger thinking exercises that help internal teams to reframe their perspective and unlock new opportunity.
Controlled Disruption™ is unique in its ability to bring Intelligent Naivety into your team’s Category Expertise. Doing so allows you to challenge the status quo and reframe the perspective turning you into the thought leader, market leader, or both.
Reframe your challenge
Innovate.
Grow.
How Do We Unleash Innovative Brand Growth?
Flying Fish Lab’s unique approach, Controlled Disruption™, blends Intelligent Naivety with Category Expertise, empowering your brand to challenge norms and emerge as a leader or thought influencer. Whether it's strategic branding, crafting identities that resonate, or tackling growth challenges through innovation consulting services, we are your partners in progress.
As a brand identity agency, we transcend mere issue identification, offering innovative solutions that instigate lasting change. With cross-functional alignment and a revitalised organisational mindset, embrace growth with Flying Fish Lab—a dynamic catalyst for change in the ever-evolving business environment.
What Makes Us Different?
In the dynamic landscape of evolving business norms, Flying Fish Lab emerges as a catalyst for change, transcending the conventional. Our Controlled Disruption™ marries Intelligent Naivety with Category Expertise, differentiating us from other digital branding companies in Singapore. This revolutionary approach helps businesses sculpt a new reality where they lead, influence the market, and pioneer thought leadership.
Going beyond the ordinary, our methodology taps into your innate expertise, addressing a spectrum of growth challenges. From strategic branding in the vibrant Singaporean market to the intricate crafting of identities through our Identity Agency Expertise, we redefine progress as your dedicated brand innovation agency.
Elevate your brand beyond the competition with Flying Fish Lab - your ally in digital branding, brand identity, and innovative consulting services. We don't merely create logos; we forge identities that resonate, leaving an enduring imprint in the minds of your audience.
CLIENTS IN OUR BLUE OCEAN
What Clients Say About Us
“It has been a real pleasure working with Flying Fish Lab.
Coming from a position of limited innovation, partnering with Flying Fish Lab allowed us to develop a strong pipeline of truly innovative ideas to meet the growing needs of our consumers and their pets and help deliver against our growth ambition. From Crowdsourcing to the Challenger thinking exercises, Flying Fish Lab were able to inject some much needed outside-in perspectives and out of the box ideas, while also successfully navigating the complexities of virtual workshopping during COVID-19, without compromising on great work!”
Georgie Wren
Brand Development Manager
How Our Innovation Consulting Services Helped Businesses Succeed
Witness firsthand how our strategic guidance and innovative solutions have propelled businesses to new heights. Dive deeper into our role as a trusted digital branding company, navigating challenges, and fostering your remarkable organisational success.
WHO WE ARE
Our team of seasoned professionals act as catalysts, facilitating disruptive co-creation programmes across a diverse cross section of industries.
MÁRIO BRAZ DE MATOS
Co-Founder
Mário is a business leader, change catalyst and entrepreneur who channelled over a decade of client side-work with Unilever and Nokia into the creation of the Controlled Disruption approach that led to the start of Flying Fish Lab. His extensive global work experience, fluency in 5 languages, keen business mind and empathetic nature make him both a sharp challenger and a warm caring person. As the Co-Founder he runs the business globally and rolls up his sleeves on key projects.
CATHY BAUTISTA
Partner
Cathy is an ever-curious pathfinder whose passion for fueling business growth through innovation guided her through a strong career with Unilever as Marketing Director: Global & AAME Dressings UFS. She is markedly analytical, transforming insights into commercial solutions, and balancing global strategies with local implementations. Currently based in Sydney, she's a Partner and works globally.
ANDRÉS TORBADO QUIÑONES
Partner
Andrés is a serial entrepreneur and a digital explorer with a corporate client’s side background. He's worked for FMCG giants Unilever and Colgate where he acquired strong marketing expertise, followed by Media companies – across Spain, UK and Singapore. He is a relentless innovator who is always committed to deliver the next marketable solution. Andrés has an unusual combination of strong analytical skills, business sense and passion for creative disruption. Currently based in Paris, he's a Partner and works globally.
ESTHER KANG
Head of Finance
Esther has a vast experience in financial management and controlling across several industries and markets, having worked with Control Risks Group, Jardine Engineering Corporation, and ATE Integrated Communications
LUR JIA NI
Catalyst
Jia Ni has a degree in Professional Communications and a Hybrid Diploma in Financial Business Informatics. Freshly graduated from University, she is ever curious and hungry to dive deep into the world of Controlled Disruption. Her passion lies in making the world a better and more sustainable place to live in.
Frequently asked questions
CONTACT US
We do our very best to respond to all
business unusual challenges within 24 hours.
