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OUR POINT OF VIEW


How to fuel your project with intelligent naivety?
It’s often the case that small things, apparently insignificant, add up to making a big difference. We’re going to focus on two...


Controlled Disruption in the Wild
Let’s walk down memory lane: The music industry faced significant disruption with the emergence of Napster, a peer-to-peer file-sharing...


Controlled Disruption – a powerful approach to change the business landscape
At Flying Fish Lab, we offer a unique approach called Controlled Disruption to help businesses grow. Controlled Disruption is unique in...
![OUTSIDE-IN [CASE STUDY]](https://static.wixstatic.com/media/e8d3d4_193c64596d174b0187461b68ac27f342~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/e8d3d4_193c64596d174b0187461b68ac27f342~mv2.webp)
![OUTSIDE-IN [CASE STUDY]](https://static.wixstatic.com/media/e8d3d4_193c64596d174b0187461b68ac27f342~mv2.jpg/v1/fill/w_364,h_364,fp_0.50_0.50,q_90,enc_avif,quality_auto/e8d3d4_193c64596d174b0187461b68ac27f342~mv2.webp)
OUTSIDE-IN [CASE STUDY]
The challenge in their case, was turning around a business that was declining and was at risk of being delisted in the near future. The...


OUTSIDE-IN: HOW FFL DOES IT
Outside-in isn’t just about finding inspiration. It’s about relevance of that inspiration to the challenge. So, there are a few that we...


Challenge conventions for success
Convention tells us this is about Sumo: Japanese full-contact wrestling with centuries-worth of history, traditions and rituals. But if...
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