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OUR POINT OF VIEW


Low cost medical innovation inspired by folding a piece of paper
Origami is the Japanese art of paper folding which many people enjoy as a creative hobby. Did you know, that something as simple as a...


On the need for Naïve Experts
To ensure diversity of thinking as well as foster strategic alignment, most teams tap into different talent from across the organization...


How the no-touch trend is making us rethink the retail experience
“U can’t touch this!” MC Hammer, April 1990 It is said that the average smartphone user checks his phone 224 times a day. That’s a lot of...


How an Outsider’s Perspective helped Matt and Shelby score high in the gaming world
If you bought a game recently, chances are that you’ve been influenced by a game reviewer. Game reviewers are an important part of the...


Tool Tip: Break Conventions with Flip
At Flying Fish Lab, we’ve learnt that category norms – the tried-and-proven best practices – often hinder our ability to come up with new...


Collaborative Ice Breakers
Short, interactive fun sessions are great ways to break the ice in any workshop or meeting, to help participants warm up to each other...
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